# Clerion

> Clerion is the AI-native Google Analytics alternative that shows you how to grow. Its AI reads all of your analytics data at once, finds the patterns you would never catch on your own, and tells you what to do next. Cookie-free, GDPR/CCPA/PECR-compliant, and live in about a minute from a single script tag.

Clerion is a privacy-first, AI-native web analytics product for founders and small teams who run their whole site themselves and do not have an analyst. Most analytics tools give you charts and numbers but leave the interpretation to you. Clerion's AI reads every page, session and source together, connects what moved to why it moved, and finds the patterns no one would dig out of charts by hand. It knows your site and your industry, so its advice fits your situation, and it writes its findings as a briefing that opens with the one fix worth doing first. You can ask it a question any time and get an answer, not a chart.

It sets no cookies, does no fingerprinting, stores no personal data, and needs no consent banner. Because it is cookieless and lightweight, it counts the 10 to 40% of visits that ad blockers and consent banners hide from Google Analytics. Data is stored on EU infrastructure; IP addresses are hashed and discarded, never stored in raw form, and no personal data is sent to the AI.

Setup is one line: paste a single script tag once, anywhere on your site. It works with WordPress, Shopify, Webflow, Squarespace, Next.js, or plain HTML, loads deferred so it never slows your pages, and is removed by deleting that one line. You can export your data at any time.

## What Clerion does
One intelligence engine sits behind every feature:
- AI Command Center: your homepage is a briefing, not a dashboard. The takeaway is written for you and waiting whenever you open it.
- Signal Feed: every change on your site ranked by impact, so you fix the thing that moves the numbers first.
- Ask Anything: ask a question in plain English and get the answer from your own data, not a chart to read.
- AI Traffic: referrals from ChatGPT, Perplexity, Claude, Gemini, and Copilot measured as their own traffic channel.
- Audience: who your visitors are, where they came from, and what they did on your site.
- User Flow: watch sessions move page to page, and see exactly where they leave.
- Engagement: scroll depth, active time, and clicks per session, with no event plan and no setup.
- Site Intelligence: an automatic SEO audit and a health score for every page.
- Error Intelligence: broken pages flagged before they quietly cost you sign-ups.

## Full feature list

### AI Intelligence
- AI Briefing (Command Center): when you open your dashboard, the AI has already read your data and written your briefing: what changed, why it matters, and the move that grows you the most. Every claim is clickable and opens the underlying evidence, so you can see the real numbers behind each sentence.
- The Number That Matters: tell Clerion which metric you check first (visitors, conversions, bounce rate, top pages). The briefing contrasts the number you watch with the number that actually deserves your attention this period.
- No made-up numbers: the AI never types figures itself. It picks which metric to highlight and Clerion fills in the value from your actual data, so every number in a briefing is real.
- Live Signals: a ranked feed of things worth knowing: traffic spikes, dropoffs, new geographies, performance degradation, dead-end pages. Each signal has a severity and links straight to the relevant view.
- Ask Clerion (natural language Q&A): press Cmd+K anywhere and ask questions in plain English ("why did mobile bounce go up last week?"). Answers are grounded in your site's real analytics, with suggested follow-ups and saved conversation history.
- AI Audience Profiles: AI-written visitor profiles per device segment, built from your device, geo, and engagement data.
- AI Error Diagnosis: every captured error gets a clear explanation of what breaks for visitors and how to fix it, plus a one-click "copy fix prompt for your developer" button.
- AI Site & SEO Briefing: a health read on your whole site (Healthy / Fair / Needs Work) with an editorial narrative and per-page diagnoses.
- Industry-aware guidance: briefings adapt their recommendations to your industry (10 supported categories, set during site setup).

### Things you can ask it (real prompts)
Ask Clerion answers questions like these from your own live data, not templates: "Give me a Facebook ads plan for my weakest regions" (names your underperforming countries, device mix, best landing pages), "What happened on July 12? Why the spike?" (date forensics with real numbers), "Give me a mobile conversion fix list" (joins funnel, load times and bounce data into one prioritized list), "Which SEO fixes are worth my weekend? Draft the missing meta descriptions" (finds the gaps and writes the fix), "Which bug should my developer fix first? Write the ticket" (paste-ready, with likely cause on your stack), "Write the traffic section of my investor update" (polished prose with exact numbers).

### Web Analytics
- Core KPIs at a glance: visitors, page views, average session, and bounce rate, each with a comparison against the previous period.
- Live visitor pulse: see how many people are on your site right now, updated every 30 seconds.
- Momentum tracking: best-day records, growth streaks, and your projected monthly pace.
- Activity heatmap: a GitHub-style 52-week view of your traffic history.
- AI assistants as a traffic channel: referrals from ChatGPT, Perplexity, Claude, Gemini, Copilot, and other AI assistants are broken out as their own traffic source, alongside direct, organic, social, email, paid, and referral.
- Full audience breakdowns: pages, entry and exit pages, referrers, countries, regions, cities, languages, timezones, device types, operating systems, browsers, ISPs, connection types, screen resolutions, and pixel density.
- World map: an interactive geographic map of where your visitors are.
- User flow graph: an interactive graph tracing how visitors actually move between your pages.
- Campaign tracking: full UTM breakdowns (source, medium, campaign, content, term) plus on-site search queries.
- Interaction tracking: outbound link clicks, file downloads, form activity, and top clicked elements.
- Events, goals, and revenue: custom conversion events with uniques, completions, conversion rate, and summed monetary value.
- Ecommerce funnel: sessions to product views to cart adds to checkouts, with conversion rates at each step.
- Engagement depth: average scroll depth, active time on page, and clicks per session, not just raw pageviews.
- Click anything to filter: click any row in any table to filter the whole dashboard by it. Filters combine, live in the URL, and are shareable with your team.
- Flexible date ranges: today, 7 days, 30 days, 12 months, or any custom range within your plan's history.
- Performance monitoring: load time, first paint, and time-to-interactive scored against Core Web Vitals thresholds, with an AI note on how to improve, plus auto-detection of your tech stack (framework, CMS, HTTPS, PWA).
- Bot filtering: bots and crawlers are detected, excluded from your numbers, and never counted toward your billing. The dashboard shows how many were blocked.

### Error Monitoring (built in)
- Passive error capture: JavaScript exceptions and console errors are captured automatically by the same one-line snippet. No separate tool.
- Grouped and ranked issues: errors are deduplicated by fingerprint, ranked by severity, searchable, and cross-referenced with how many sessions each one affected.
- User trail breadcrumbs: each error carries the visitor's last actions leading up to it, so you can reproduce the problem.

### Setup & Tracking
- One script tag: paste a single snippet in your site's head and you're done. The dashboard flips live the moment your first visitor arrives.
- Automatic tracking out of the box: pageviews, sessions, clicks, scroll depth, forms, outbound links, file downloads, time on page, and Core Web Vitals, no configuration required.
- Custom event API: a full trackEvent API plus ready-made commerce events (product views, add to cart, checkout start, search, wishlist, and more).
- SEO data with zero crawling setup: the snippet reads each page's titles, headings, meta tags, canonical, Open Graph tags, word count, links, and schema markup, powering the site intelligence features.
- Lightweight and polite: events are batched and sampled sensibly, delivered via sendBeacon so they never slow your site down.
- Optional consent banner mode: cookieless mode needs no banner. If you prefer explicit consent, a customizable banner snippet is one toggle away.

### Privacy by Construction
- No cookies, ever: nothing is set or read. Works without a cookie consent banner.
- No personal data stored: IP addresses are never written to the database (only a keyed hash), and location is derived through an EU-based lookup service under a data processing agreement.
- Respects visitor signals: Global Privacy Control and Do Not Track are honored automatically.
- GDPR, CCPA, and PECR aligned: right-to-erasure account deletion, full data export, and automatic purging of data past your plan's retention window are all built in.

### Data & Account
- Multi-site management: track multiple websites from one account with a quick site switcher, per-plan site limits, and easy add/remove.
- Data export: export your events as JSON or CSV, filtered by site and date range. Your data is yours.
- Sign in your way: email and password (with strong-password enforcement and email verification) or Google sign-in.
- Transparent usage page: see exactly where you stand on pageviews, sites, AI quotas, and data retention, with your monthly reset date.
- Simple billing: six tiers from Free to Agency, monthly or annual (about 20% off annual), hosted checkout, and a self-serve portal to manage or cancel. Soft overage policy: tracking never stops if you go over.
- Priority support: a built-in panel to send bug reports and feature requests without leaving the app.

## Who it is for
Founders, indie makers, and small teams running their own marketing site, SaaS, store, or blog who want to know what to do next without hiring an analyst or learning a complex analytics tool.

## Pricing
A free-forever plan (no credit card) plus five paid tiers, billed monthly:
- Free: $0. The full dashboard for a single site, 5,000 pageviews/mo, 30-day memory.
- Solo: $14/mo. 1 site, 25,000 pageviews/mo, 150 AI features/mo, 90-day memory.
- Starter: $29/mo. 3 sites, 100,000 pageviews/mo, 500 AI features/mo, 90-day memory.
- Growth: $59/mo. 10 sites, 200,000 pageviews/mo, unlimited AI features, 13-month memory.
- Business: $99/mo. 25 sites, 500,000 pageviews/mo, unlimited AI features and questions, 13-month memory.
- Agency: $199/mo. Unlimited sites, 1,000,000 pageviews/mo, unlimited AI, 13-month memory.

Every plan includes the full dashboard; paid plans add more AI. One AI feature is one piece of written intelligence: a briefing, a signal, an error diagnosis, or a site audit. Ask Anything questions are counted separately, so asking never uses up briefings.

A meaningful part of paid pricing is the cost of third-party AI models, which Clerion does not control, so plan prices may change with model costs. Customers are always emailed before any change.

## Product
- [Home](https://getclerion.com): What Clerion is and how it works.
- [Get started](https://getclerion.com/get-started): Three steps to your first briefing. Create a free account, paste one script tag, read your briefing. Live in about a minute.
- [Pricing](https://getclerion.com/pricing): Free plan plus paid tiers from $14 to $199/mo. Includes a note on AI-model-cost-driven pricing.
- [Features](https://getclerion.com/features): The complete feature list, in plain English.
- [Resources](https://getclerion.com/resources): Writing on analytics, privacy, and what your website data is really telling you.
- [Changelog](https://getclerion.com/changelog): What shipped and when.
- [Help center](https://getclerion.com/help): Setup, data, accuracy, and billing questions answered.

## Comparisons
- [Clerion vs Google Analytics](https://getclerion.com/vs/google-analytics): Cookieless analytics that counts ad-blocked traffic GA misses, with no consent banner.
- [Clerion vs Plausible](https://getclerion.com/vs/plausible): Privacy-first analytics with AI briefings instead of raw charts.
- [Clerion vs Fathom](https://getclerion.com/vs/fathom): Simple, private analytics that also reads the data for you.
- [Clerion vs Matomo](https://getclerion.com/vs/matomo): Privacy analytics without the self-hosting and complexity.
- [Clerion vs Mixpanel](https://getclerion.com/vs/mixpanel): Insights in plain English without event plans or tag managers.
- [Clerion vs Cloudflare Web Analytics](https://getclerion.com/vs/cloudflare): More history and AI insight than basic traffic counts.

## Privacy and compliance
- [Privacy Policy](https://getclerion.com/privacy): What data Clerion handles and why, in plain English.
- [Security](https://getclerion.com/security): Exactly what the script collects and how data is protected.
- [Data journey](https://getclerion.com/data-journey): The path a request takes through Clerion.
- [GDPR](https://getclerion.com/gdpr-compliance), [CCPA](https://getclerion.com/ccpa-compliance), [PECR](https://getclerion.com/pecr-compliance), [ePrivacy](https://getclerion.com/eprivacy-compliance), [Schrems II](https://getclerion.com/schrems-ii-compliance), [COPPA](https://getclerion.com/coppa-compliance): How Clerion meets each regulation.

## Company
- [About us](https://getclerion.com/about): Who builds Clerion and why.
- [Terms of Service](https://getclerion.com/terms)
- [Sitemap](https://getclerion.com/sitemap): Every page on the site.
- [Contact](https://getclerion.com/contact): hello@getclerion.com