Clerion vs. Google Analytics
Google Analytics is the default. Here is where it wins, and where Clerion does.
Three things Google Analytics does not do
Clerion tells you how to grow, not just what happened
Ad blockers hide up to a third of your visitors from GA
No cookies, so no consent banner
Side by side
Price
Clerion $14/mo (Solo, 25k pageviews) up to $99/mo (Business, 1M pageviews)
Google Analytics Free (Analytics 360 is enterprise-priced)
Free tier
Clerion No. 14-day trial, no card to sign up.
Google Analytics Yes, the standard property is free
Cookies
Clerion None
Google Analytics Yes
Consent banner
Clerion Not needed
Google Analytics Needed
Open source
Clerion No
Google Analytics No
Hosting
Clerion EU infrastructure
Google Analytics Google, global
Best for
Clerion Founders and small teams with no analyst, who want the interpretation done for them rather than another dashboard to read.
Google Analytics Teams with an analyst, and anyone who needs GA's integrations with Google Ads and BigQuery.
Watch out for
Clerion It is built for site-wide traffic and growth questions. If you need programmatic event pipelines for a complex product funnel, a dedicated product-analytics tool fits better.
Google Analytics Standard properties cap user and event data retention at 14 months. Ad blockers and rejected consent banners remove a meaningful share of visits from the numbers, and the reporting interface has a real learning curve.
Read from each vendor’s own pages, July 2026.
Feature by feature
Reads the data for you
Clerion A written briefing every day
Google Analytics Insights and a Gemini assistant you ask
AI assistants as a channel
Clerion A channel of their own, plus the apps and tagged links
Google Analytics An AI Assistant channel since May 2026 for ChatGPT, Gemini, Copilot, DeepSeek and Grok; Perplexity counts as Referral
Revenue by source
Clerion Each payment credited to the source that brought the visitor
Google Analytics Purchase revenue by channel, once ecommerce events are set up
AI-readiness of your pages
Clerion Every page scored, the site as a graph
Google Analytics Not built in
Asks leaving visitors why
Clerion Yes, five answers, once per visitor
Google Analytics Not built in
Rage clicks
Clerion Yes, by page and element
Google Analytics Not built in
JavaScript errors
Clerion Yes, grouped and explained
Google Analytics Not built in
Deploy markers
Clerion Yes, from one call in CI
Google Analytics Annotations by hand
Session replay
Clerion Not built in
Google Analytics Not built in
Product analytics
Clerion Funnels and conversion, no cohorts or flags
Google Analytics Events, funnels and paths, with setup
Capabilities as each vendor describes them on its own site, July 2026. A capability we could not find is marked not built in.
Google Analytics misses 25 to 40 percent of your visitors
Ad blockers remove 25 to 40 percent of visitors from GA before they are counted. Every conversion rate and every top-pages list you have built from it is off by the same share. Clerion routes around blockers by design, so the numbers include the visitors GA never saw.
When Google Analytics is still the right tool
If you have an analyst, GA4's depth is unmatched: event-level tracking, BigQuery export, Google Ads attribution. Clerion does not try to match that. If you open GA once a week and leave without knowing what to do, Clerion is the better tool.
Switching from Google Analytics
Export your Google Analytics 4 history and drop the file in. Clerion reads it in your browser, keeps up to two years of daily totals, and writes the first briefing straight away. Then paste one line into your site and remove the GA tag whenever you like.