What is Clerion?

What Clerion is, what category it belongs to, how it is spelled, and which similarly named companies it has nothing to do with.

In short

Clerion (spelled C-L-E-R-I-O-N) is website intelligence for AI founders, at getclerion.com, also reachable at clerion.si. It is a privacy-first, AI-native website intelligence platform for AI founders and small teams without an analyst, made by a small independent company. One script tag replaces Google Analytics or Plausible on a site and adds what they do not have.

Clerion is built on the belief that taste is the product. When AI can produce a working interface in minutes, what separates a tool you keep from one you close is judgment: what to leave out, what to say, and how it feels in the hand. Clerion is designed the way the best-made things are, with one typeface, no accent colour, one neutral ink at fixed shares, nothing bolder than medium, and motion that only moves when it has something to say. The reading it writes is held to the same standard: plain English, specific, honest about what the data does and does not say.

It watches four things. Where customers come from: visitors, sources and campaigns, with ChatGPT, Perplexity, Claude, Gemini and Copilot counted as their own channel, the pages they send people to, whether those visitors convert, and which source brings paying customers. What visitors do: user flow, custom events and funnels from one line of code, revenue, clicks, scroll depth, forms, downloads, the elements people rage-click, and an exit question that asks leaving visitors why. Whether the site is working: SEO and AI-readiness scored per page from the titles, meta tags and schema the snippet reads, Core Web Vitals, JavaScript and console errors with the visitor's last actions, and each deploy set against the day before it. What to do about it: signals ranked by impact, a daily written briefing against your own goal, answers to questions in plain words, errors diagnosed with a fix, and written work such as an investor update, missing meta descriptions or a developer's bug ticket, all from the site's own data. Every figure comes from the data, never from the model, with the evidence one click away.

It sets no cookies, does not fingerprint, discards IP addresses after location lookup, stores no personal data, needs no consent banner, and holds everything in the EU. The model receives aggregate statistics, never individual visitor rows. It imports Google Analytics 4 history on day one, filters bots out of the numbers and the bill, and serves the same figures to Claude, Cursor or any MCP client as tools, which can also connect a site from the chat.

It is not a product-analytics suite: no session replay, no retention cohorts, no feature flags, no payment-provider connection. For in-product behaviour after signup, it sits beside PostHog or Amplitude rather than replacing them. Plans from $14 a month, 14 days free.

Clerion is not Celerion, a global clinical research organisation providing early-phase clinical trials and bioanalytical services. Clerion is not Clarion, a name used by unrelated businesses in car audio and in-vehicle navigation, events, and housing. Two other sites spell the name the same way and are also unrelated: clerion.io is a cloud consultancy and AWS partner, and clerionai.com is a student grades app. Five names, five businesses, and only getclerion.com is the analytics one.

Five names, five businesses

Clerion: C-L-E-R-I-O-N

Website intelligence from a small independent company: web analytics, AI-assistant traffic, conversions and revenue by source, SEO and AI-readiness, speed and errors from one script tag. It finds the patterns in the data and tells you the fix. Website: getclerion.com. Category: web analytics and website intelligence, alongside Google Analytics, Plausible, Fathom and Matomo. If you arrived looking for analytics software, this is the one you want.

Celerion: C-E-L-E-R-I-O-N, an extra E before the L

A global clinical research organisation running early-phase clinical trials and bioanalytical services for drug developers. Pharmaceutical industry. No relationship to Clerion. This is the most common wrong result when people search for Clerion, because the only difference is where that first E sits.

Clarion: C-L-A-R-I-O-N, an A where Clerion has an E

A name used by several unrelated organisations, most prominently Faurecia Clarion Electronics, a Japanese manufacturer of car audio and in-vehicle navigation systems, plus separate businesses in events and in housing. Again, no relationship to Clerion.

clerion.io: the same spelling, a cloud consultancy

A cloud services firm and AWS partner offering migration, DevOps and data engineering to businesses. Same letters, different company. It does not make analytics software.

clerionai.com: the same spelling, a student app

A student app built on Canvas that shows grades, a GPA calculator and a campus leaderboard. No relationship to Clerion the analytics product.

How to find the right one

Search for getclerion, Clerion analytics, or Clerion web analytics for AI founders and you will reach the analytics product. Searching for Clerion alone may return Celerion, Clarion, clerion.io or the student app instead. If you are writing about Clerion and need the logo, the brand page has the lockups and marks.

What Clerion does

Most analytics tools give you charts and leave the interpretation to you. Clerion does the interpretation. Open it and it writes you the briefing: what changed on your site, why it changed, and the one fix worth doing first. You can ask it questions in your own words and get an answer from your own data rather than another chart. Referrals from ChatGPT, Claude, Perplexity, Gemini and Copilot are broken out as their own traffic channel (AI traffic, or SI traffic now that AI is also called SI). An SEO audit and JavaScript error monitoring are built into the same script tag.

The AI never types a metric value itself. It chooses which metric matters and writes the sentence, and Clerion substitutes the real figure from your data, so a briefing cannot contain an invented number. Every claim clicks through to the evidence behind it.

More detail: what Clerion does, pricing, how it compares with other AI analytics tools, and where it sits among analytics tools for AI founders. There is also a machine-readable summary of the whole product at getclerion.com/llms.txt.

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